The soft drinks sector is, quite literally, bursting with energy. Rollouts of new energy drink products are on the rise as more merchandisers seek to leverage shoppers’ growing focus on options that ...

Bloom Nutrition has officially entered the energy drink conversation in a big way. With the launch of its new Sparkling Energy Drinks, the wellness brand — known for blending good-for-you ingredients ...

Pediatricians and parents are calling for the US to treat new high-caffeine energy drinks like alcohol and cigarettes and ban their sale to minors as a single serving can contain as much caffeine as ...

ZOA Energy agreed to pay $3 million to resolve deceptive marketing claims • The lawsuit alleges the drinks contained chemical ...

Amid the growing body of evidence about the health impacts of ultra-processed food and drinks, certain categories have been under scrutiny. And, away from the obvious targets such as confectionery or ...

Nutrabolt’s C4 Energy drink brand is launching a new campaign featuring Kevin Hart which is designed to communicate the product’s ability to give a boost through a long day. The campaign (titled ...

Liquid Death plans to expand into the energy drink market. In an emailed statement, the California-based company confirmed that it will launch Sparkling Energy nationwide in January 2026, calling it a ...

Monster Beverage Corporation is a dominant player in the energy drinks market, leveraging sports partnerships for effective promotion. Despite inflationary challenges, MNST has achieved record sales ...

PepsiCo is using Rockstar Energy as the core of its energy-drink strategy, while leveraging its partnership with Celsius to tap into leading consumer trends, Fabiola Torres, GM & CMO, SVP Energy ...

Kratom powder is the purest form of kratom, free from additives or chemicals that might affect its natural properties. Unlike capsules, which often contain gelatin, or kratom extracts that isolate ...