After a 10-year pause on the beloved character, Dos Equis premiered a new 60-second ad with “The Most Interesting Man” during ...

Dos Equis is reviving its famous “The Most Interesting Man” advertising campaign after a decade in an effort to turn around the beleaguered brand.

Heineken brand Dos Equis brings back The Most Interesting Man in the World after a decade-long hiatus.

Now, 10 years after the brand retired the character, the Most Interesting Man is back. However, his life looks a little different these days.

The Most Interesting Man in the World needs no introduction. Interestingly enough, Dos Equis is introducing him to a whole new generation when the popular Mexican lager brand airs its first "Stay ...

The relaunch comes during a transitional period for Heineken, as days earlier, the CEO Dolf van den Brink announced he would ...

Dos Equis (R) is imported into the US by HEINEKEN USA Inc., the nation's leading high-end beer importer, which is a subsidiary of Heineken International N.V., the world's most international brewer.

Add Yahoo as a preferred source to see more of our stories on Google. The Most Interesting Man in the World has accomplished yet another mythical feat: He has risen from the dead. The tanned, salt-and ...

Alison Payne, CMO for parent company Heineken USA, explains how the iconic character is being reimagined for the social-digital world.

And along with the campaign's return is its star actor Jonathan Goldsmith encouraging a new generation of drinkers to "Stay Thirsty, My Friends." ...

The Most Interesting Man in the World has accomplished yet another mythical feat: He has risen from the dead. The tanned, salt-and-pepper-bearded spokesperson for Mexican beer brand Dos Equis, whose ...

Dos Equis is bringing back "The Most Interesting Man" after a decade hiatus. - Dos Equis/Heineken USA Dos Equis is reviving its famous “The Most Interesting Man” advertising campaign after a decade in ...