Google's upcoming screen-less band will be called the Fitbit Air. The company plans to rebrand Fitbit Premium to Google ...

The as-yet unannounced screen-free Fitbit wearable now has a name. It's the Google Fitbit Air, and it's expected to bring ...

Google's gradual absorption of the Fitbit brand could now see a name change for the Fitbit app and the Fitbit Premium ...

Alongside a potential major app rebrand ...