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Peacock, Disney Cruise Line, Microsoft, Rolex, Burger King, Verizon and Starbucks are among the sponsors signing on to ...

Disney Entertainment Television’s new chair Debra OConnell has locked in her senior leadership team ahead of incoming CEO ...

Disney is expanding its advertising technology and measurement toolkit, unveiling a slate of new solutions designed to help brands plan faster, create smarter, and measure performance more effectively ...

NEW YORK (WABC) -- The national conversation on race and the push towards greater diversity on television has meant much discussion on Madison Avenue about the best way for advertisers to reflect our ...

Benjamin Franklin reputedly once said, "Tell me and I forget. Teach me and I remember. Involve me and I learn." Certainly, those words can be applied to many sectors of life -- and business. But let's ...

If there’s one thing Disney knows how to do well, it’s brand building. Now, it’s developing new tools to help its advertisers do the same. The House of Mouse announced two new brand-focused updates to ...

It was mid-September, and I was standing in line for a kids’ train ride when a guy’s shirt caught my eye. It was royal blue, covered with Star Wars starfighters — X-wings, B-wings, A-wings. The whole ...

The new enterprise marketing organization will harness the collective strength of marketing teams across the company to support a more connected approach to how Disney reaches audiences, elevates its ...

LOS ANGELES — The Walt Disney Company has created of a new enterprise marketing and brand organization the ABC parent says is “designed to align the company’s industry-leading marketing teams more ...

This season includes first-of-its-kind digital and broadcast activations that immerse Dr Pepper into college football culture and lead the evolution of shoppable storytelling "This expanded ...

With Disney+ and Hulu set to merge in 2026 — and Hulu’s standalone app going away — Disney is reshuffling the marketing leadership of its entertainment division. Samantha Rosenberg, who has led ...