Here's how to use brand positioning research to differentiate your B2B brand, strengthen market perception, and drive customer engagement.

Brand positioning is the process of differentiating your brand from competitors in the market, finding a niche for your brand and communicating that to your target audience.

Market segments are never static. With demographics and consumer attitudes more dynamic than ever, how do companies see the landscape of market segmentation and brand positioning evolving in 2025 ...

Profitability is determined by pricing and cost. Cost efficiency allows you to squeeze more profit while remaining competitive.