Online Ethnography, also known as digital ethnography or mobile ethnography, refers to a form of qualitative research that relies on digital devices (laptop or Smartphone) to capture insights from ...

Ethnographic research, such as observing the setup of a catheter, often leads toideation. But it can also lead to significant device design. In 2001, William Reese and I wrote an article about the use ...

Many a company has a "customer first" approach, and improvement methodologies such as Lean and Six Sigma start with the "voice of the customer" (VOC). So what is the point in trying to solve ...

The Graduate Institute for Design, Ethnography, and Social Thought (GIDEST) incubates advanced research at the intersection of social theory, humanities, and design, fostering dialogue on related ...

Corporate ethnography isn’t just for innovation anymore. It’s central to gaining a full understanding of your customers and the business itself. The ethnographic work at my company, Intel, and other ...

Internet-based research is a relatively new approach to market research and to empirical social science more broadly. Advantages include timely and inexpensive access to data, particularly from ...

Ethnographic market research (EMR) helps companies understand the consumer in terms of cultural trends, lifestyle factors, attitudes and how social context influences product selection and usage.

The MA in Anthropology is a 30 credit program combining the theoretical and methodological foundations of social and cultural anthropology with an emphasis on the critical exploration of how ...