We question this conclusion because it is based on efficient idea generation as the primary effectiveness outcome and on studies that do not examine how or why organizations use brainstorming. We ...

Design Brainstorming: Creativity as Killer App One way creativity can apply to every situation faced is to make a protocol of running a problem through a filter of crashing disparate influences.

For example, “understanding a customer’s motivations for using a product or service are important for developing something that works for the customer.” Approach brainstorming with rigor.

The Interrupter is a toolkit for designers and non-designers to facilitate sustainable design conversations surrounding simple ordinary personal care, household products, and packaging. Have you ever ...

Smart Design, Unilever and Miro share helpful solutions to the difficulty of brainstorming remotely when participants are separate and remote.

Ben Sheppard, Partner, McKinsey & Company Teman Evans, Global Chief of Design, General Mills Moderated by: Nicholas Gordon, Editor, Asia, FORTUNE; Co-chair ...

Written with best-selling co-author Rusel DeMaria, David Perry on Game Design provides the tools for anyone - professional, amateur, student or veteran - to find new inspiration and resources and ...