In this manner, web traffic data layered with conventional demographics gave the retailer a more complete picture of its audience, leading to more effective behavioral segmentation models.

Understanding the demographics of your target audience is essential for small businesses looking to succeed in marketing. By focusing on specific characteristics like age, gender, and location ...

Customer segmentation can help you better engage customers and increase sales. In our guide, find out what customer segmentation is and how it works.

Most marketing data tells you what people are doing, but not why they’re doing it. That gap is exactly where modern marketers ...

Simple segmentation strategies such as those relying on demographic variables alone provided little improvement over no segmentation at all. Audience segmentation appears to yield more homogeneous ...

Marc Greenspan discusses sales demographics in radio and how we get around the perception that only adults 25-54 matter.