Decathlon doesn’t do shoe boxes or big adverts. Yet the French giant has quietly become the crown jewel of the sports retail world

Decathlon has faced its fair share of competition in a burgeoning sports goods market. In effect, the company has had to go ...

As Trump Clings to Tariffs, His Argentine Ally Is Opening Up to Trade

President Javier Milei is eliminating barriers to what had been a closed-off economy, moving in the opposite direction of his ...
Retail Dive

Decathlon trades registers for iPhones at new store

Sporting goods retailer Decathlon has opened an "experiential retail center" in Emeryville, California. The 47,000 square-foot store uses the NewStore's Omnichannel Platform, which runs on Apple iOS, ...
The Australian Financial Review

How Decathlon plans to disrupt sporting goods

Gift 5 articles to anyone you choose each month when you subscribe. Global sporting goods retailer Decathlon is set to take a bigger share of the $6.8 billion Australian sports equipment and apparel ...