As the industry embraces Nielsen's big data + panel, the NFL is on board with the new measurement tool, but chief data and ...

“Proximic by Comscore’s Data Partner Network gives us a new way to extend our audiences, while driving strong advertiser performance and smarter monetization, with Circana’s best-in-class audiences ...

As part of our Data for Drummies guide, the IAB’s Angelina Eng argues that privacy isn’t a barrier but a catalyst for ...

I can't recall if Nielsen ever ran a commercial, but it just dropped an "explainer video" promoting why its new Big Data + Panel is a "new-and-improved" advertising currency.

Comscore expanded its partnership with ShowSeeker to integrate person-level audience data into ShowSeeker’s Pilot platform for enhanced local market measurement.