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“Proximic by Comscore’s Data Partner Network gives us a new way to extend our audiences, while driving strong advertiser performance and smarter monetization, with Circana’s best-in-class audiences ...
As the industry embraces Nielsen's big data + panel, the NFL is on board with the new measurement tool, but chief data and ...
Comscore expanded its partnership with ShowSeeker to integrate person-level audience data into ShowSeeker’s Pilot platform for enhanced local market measurement.