The days have gotten shorter. The air has gotten colder. It’s official: the holiday season has arrived. Luckily for you, The Daily Northwestern’s Holiday Guide 2025 is now live. This year’s issue ...
Peggy Stover, professor and director of the University of Iowa Marketing Institute, was one of 80.3 million Americans to hit the stores this Black Friday. But instead of shopping, Stover took note of ...
The Deloitte Holiday Retail Survey from October 2025 reported that shoppers anticipate spending about $1,595 on average this holiday season, which is a substantial chunk of money for many. Moreover, ...
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