Understand the key differences between search rankings and AI citations, and how to create content that performs in both.

If you're fed up with the unrelated search results served up by Google, you can create a custom search engine in just a few minutes.

Step 1: Make Google The first step is to duplicate what Google has done: build a modern search engine that: Crawls the web. Categorizes and ranks content.

While you can't easily set ChatGPT Search as a default search engine in most browsers (which you maybe shouldn't do, anyway), you can still create shortcuts to quickly and easily search anything ...

Using Google's models might be a smart move for Apple, as the company has developed capable models and has experience ...

A court filing in the Google monopoly case reveals Apple's lack of appetite for building a search engine or entering the search text ad market.

In a declaration filed on Monday, Apple's senior vice president of services, Eddy Cue, asserted that Apple has no interest in creating its own search engine and would prefer to continue to use Google.

The development of a search engine would require diverting both capital investment and employees because creating a search engine would cost billions of dollars and take many years.” ...