Our study assesses competition between formats and explores how retailers’ assortment, pricing, and promotional policies, as well as household demographics, affect shopping behavior. We find that ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

Consumers are reimagining their relationship with their food, pushing retailers to innovate beyond the traditional shopping ...

A recent study reveals that 70 percent of consumers feel emotionally manipulated by AI, sparking debate on ethical ...

She comes together with Marc Knuff, global director for retail at GfK, to discuss the five driving forces of consumer behaviour that are shaping the FMCG industry. Read GfK’s full whitepaper to ...

As the winter months wane and temperatures rise, shoppers start stocking up on spring essentials, according to analysis from Bazaarvoice compiled from shopper behavior on the ... trends during spring ...

AI is reshaping daily life. Parents are automating tasks, shoppers are ditching stores and tech is no longer just for the elite.

Interestingly, consumer resilience is also evident in ... income trajectory and the impact on their shopping behavior. Those insights will be crucial in providing the right product, the right ...