A consumer advocacy group claims that the National Association of Insurance Commissioners enjoys widespread power and no ...

Linear television remains the most important influence — by far — among a variety of different media platforms, through all stages of consumers’ purchase decision process. That's the key conclusion ...

The packaging industry has long recognised the significance of packaging in influencing consumer behaviour. However, the ...

TVB, the trade association of America’s local broadcast television industry, has released a study highlighting the importance ...