Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...

Whether you’re running a business-to-consumer business, or simply looking to understand the psychology behind consumer ...

Tipping has hit a six-year low. This is bad news for front line service staff, but it may have deeper implications for brands ...

AI-powered ads target you with eerie precision. Is hyper-personalization smart marketing or a branding risk? Here’s what you ...

AI can elevate your marketing work today, from uncovering consumer behavior data to improving content creation efficiency and ...

This paper examines the potential of integrating neuroscience, biology, and artificial intelligence to revolutionize ...

DeepSeek has the potential to propel marketing functions by offering cost-efficient, hyper-personalised AI models that ...