Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...

During my site visit to this issue's cover story subject Cornerstone Foundations, Harrisonburg, Va., president Tim Parrish shared with me his company's history and recent transformation (see "Taking ...

Would you hire a construction company to build your dream home without any blueprints? Chances of reaching success with that approach are slim, but that’s exactly what business owners who haven’t ...

The mission statement for a nonprofit organization is an important tool serving multiple purposes. Not only will a strong, understandable mission statement define the organization's purpose, it is a ...

Opinions expressed by Entrepreneur contributors are their own. You created a mission statement for your business or nonprofit to provide your stakeholders — employees, customers, investors and others ...

Mission statements are documents intended to serve as a summary of a business’s goals and values. Their contents often reflect the fact that they are used both to enhance performance and to serve a ...

Taglines and mission statements are two ways companies can express their business model, goals or promote themselves using a few words or a phrase. Both are important, but they differ both in audience ...

A program (e.g., department, school, or program) mission statement includes a description of the broad purposes the program is aiming to achieve, the primary functions or activities of the program or ...

Opinions expressed by Entrepreneur contributors are their own. I can probably count on one hand the number of great company mission statements I’ve seen in my over two decades in marketing. While most ...