With social media, influencer marketing trends and promotional activities on the upswing, the reverse confusion theory is fast gaining momentum in India. Unlike the forward confusion theory – which ...

When The Goodyear Tire and Rubber Company released its BIG FOOT TIRE, it didn’t realize that another, smaller company, Big O Tire, was already marketing a tire by the same name. The result was a court ...

Courts have generally adopted a common sense approach to the conceptual/commercial analysis in reverse confusion cases - focusing on the conceptual strength of the senior user's mark and the ...

Rahul Sidhu does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...