Your employees decide whether to trust you long before customers ever consider trusting your company.

If you’re building a brand, you’re building a reputation. But should it be all about you, or should it stand alone? A personal brand puts your name in lights, while a business brand keeps the ...

In recent years, social media platforms have become a key way for entrepreneurs to build a personal brand. While these brands are essential for grabbing the attention of target audiences and gaining ...

Personal branding is all about who you are as an individual—it reflects your personality, skills, and the genuine you. On the other hand, business branding focuses on what a company offers and how it ...

You're pulling a huge, mobile advertising opportunity every day -- an ideal place (particularly for dry van and reefer haulers) to put signage for your trucking company. Trouble is, you don't own that ...

Andrew Barbisan is a digital marketing manager with over seven years of experience at Assembly Global. Specializing in writing engaging content that resonates with online audiences. He combines ...

Perhaps it's the visual appeal that stands out to you — or maybe you've seen a particular product on social media or at a friend’s house. “The minute you have that memory, you’re more likely to trust ...

A Charlotte small business has found a way to help other small businesses, creating a win-win for all. The number of small businesses has grown every year for the last decade. But, according to the ...

Establishing a strong brand is key for any business. Branding represents your company internally and externally, sets you apart from the competition, tells people who you are and what matters to you, ...