Q. Is there a way to color-code cells based on their cell content? For example, if cells state “Woman-Owned,” could those cells automatically become red and the cells that state “Large Company” ...

TL:dr; How do I format cells with a color based upon absolute value without changing the actual values in the cells to absolute values?

Learn how to create a drop-down list in Excel without or with color using conditional formatting and data validation rules.

Learn how to highlight cells with negative values in Excel. Make negative numbers stand out in Red using Conditional or Custom Formatting.