Classical conditioning is a type of unconscious, automatic learning. While many people think of Pavlov’s dog, there are hundreds of examples in our daily lives that show how classical ...

The paper, “Pavlov's Cockroach: Classical Conditioning of Salivation in an Insect,” appears in the June 13th issue of PLoS ONE, the online, open-access journal from the Public Library of Science.

Humans Can Be Conditioned Watson and others demonstrated that the classical conditioning techniques Pavlov developed in his work with dogs could be applied to humans.