New York, March 12, 2026 – Nielsen, a global leader in audience measurement, data and marketing intelligence, today released ...

Sports accounted for nearly 30% of all ad-supported TV viewing among adults ages 25 to 54 in the fourth quarter, according to ...

Americans watched more than 100 billion minutes of television during the November measurement period, with a significant amount of interest in Thanksgiving Day football games and the season debut of ...

Nielsen, the specialist audience measurement, data and marketing intelligence, has released The 2026 Upfront Planning Guide, which takes an in-depth look at ad supported TV viewership trends across ...

Broadcast outlets had 21.5 percent of viewing in January, up slightly from 21.4 percent in December. The close of the NFL ...

Television viewing reached a 12-month high in January 2026, rising 3.7 percent compared with December, according to Nielsen.— This story first appears at TheDesk.net, a premium source for original ...

With linear TV sliding, Audacy is putting numbers behind a simple fix: move a slice of budget into AM/FM and streaming. Even small shifts extend reach, add impressions, and lift efficiency, helping ...

YouTube pulled in more viewership than any streaming service during the month of July, according to Nielsen‘s monthly Gauge report. This the the sixth month in a row that the free video-sharing site ...

The addition of the segments reflects the growing demand for targeting capabilities as the industry shifts towards addressable advertising ...