NEW YORK—Despite wider worries about the economy, a new survey is forecasting relatively healthy growth for CTV/OTT ad spending with two in three advertisers using CTV/OTT planning to increase ...
TORONTO: Next month, CTV and CTV Two are slated to simulcast Corner Gas: The Movie, a film based on the hit Canadian comedy series that aired from 2004 to 2009. Corner Gas: The Movie is due to debut ...
TORONTO: Bell Media is renaming its /A network to CTV Two this fall, coinciding with the launch of a companion HD service. The move also comes as the channel is expanding its reach into the full ...
CTV has acquired the new season of American Idol from FremantleMedia International for a midseason premiere. The new iteration of the singing competition with host Ryan Seacrest and judges Lionel ...
CTV is set to re-launch its A Network as CTV Two, it was announced Monday by CTV owner Bell Media. The A Network is CTV’s secondary network and it has had trouble attracting viewers and making profits ...
U.S. viewer attention to connected TV (CTV) ads grew to 51.5% during the first quarter of this year, up from 49.2% during the previous quarter, according to a new report from DoubleVerify and TVision ...
CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes. What’s ...
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