The language of marketing can be characterized by the following: buzzwords, buzzwords and more buzzwords. But jargon can become quite confusing when definitions are not universally established and ...

President of Sales Xceleration, leading the organization to focus on helping small to mid-sized businesses get their sales back on track. Before a business prospect buys your product, service or ...

For exclusive and timely commentary from Info-Tech's experts, including Terra Higginson, and access to the complete Create Assets to Accelerate the Buyer Journey blueprint, please contact ...

I've lapsed on the Buzzword Friday feature, so it's time to resume it. Today's buzzword, or to be more correct, buzzphrase, is: "The Buyer's Journey."This one has taken over The following content is ...

Discover why traditional B2B buyer journeys no longer work and how the Wheel of Consideration offers a modern, buyer-centric approach. Learn how to engage, nurture, and convert today's complex buyers.

PPC is often thought of as a lower-funnel channel, used to “close the sale” after a prospect has been warmed up with content elsewhere. But PPC can fit anywhere in the buyer journey, especially with ...

Demonstrating ROI of your content marketing is critical not just to justify your existing budget, but also to understand how you can optimize your efforts. This article is the final installment of ...

Having been privy to the lead management processes of hundreds of B2B organizations of every stripe, I would estimate that at least half have internal demand funnel (AKA waterfall) stages that combine ...

Let's face it, the B2B selling landscape has changed drastically. Buyers are more digitally savvy than ever before, and market conditions have become increasingly crowded. Buyer expectations have ...

It’s not your imagination. The B2B buyer’s journey has changed — and the changes aren’t making your job as a content marketer any easier. In truth, the buyer’s journey is becoming more complex with ...

Opinions expressed by Entrepreneur contributors are their own. The truth is, customer experience (CX) is buzzy. It’s been a focal point for the last few years, and you’d think the subject matter has ...

What do craft beer, food delivery and B2B buyers have in common? A call for more personalization because of younger, more digitally native buyers. These themes are explored in episode one of The ...