This year has been volatile for brands. With tariffs taking effect, the job market slowing, and consumer spending barely keeping pace with inflation, it’s no surprise that ad spend has slowed in ...

For 26-year-old Cammie Craycroft’s friends, the perfect birthday activity this summer was a group trip to Build-A-Bear Workshop. Craycroft said she and her friends grew up going to the retailer, which ...

When the indie fragrance brand Phlur first launched in 2022, it was only available online—meaning customers had to buy its perfumes without ever smelling them. At the time, creative director Chriselle ...

Marketing is a crucial part of any business, but it’s especially important for small businesses looking to build a strong brand and stand out in a competitive market. MailChimp says that "many small ...

When we decided to partner Hawke Media with STS, we recognized an untapped opportunity in the brand development space. Great marketing isn’t just about clever campaigns or strategic advertising—it ...

Want to get ahead and open yourself up to new opportunities? A strong personal brand might be just what you need. With the rise of digital platforms, personal branding is more powerful and essential ...

Code of Cultures, a fast-growing consumer brand focused on modern product innovation and clean-label positioning, today announced the successful completion of its 4 th round of private funding. The ...

This article is authored by Rahul Poral, marketing director, BigCity Promotions.

CMO Don McGuire details the tech giant’s work to develop consumer brand Snapdragon, which culminates in a new campaign by ...

Brand personality is the set of human traits associated with a brand. It helps a business connect with its target audience on an emotional and personal level. Brand personality not only influences ...

The good news for you as a nomadic founder is that your lifestyle is a great way to market your business and build your brand. Consumers are genuinely interested in travel, exploring new places, and ...

Qualcomm, the maker of chipsets and wireless technology, has launched a new campaign and creative platform that looks to demonstrate the ability for its consumer brand Snapdragon to power PCs for ...