Tweens want it, so MGA Entertainment will launch a rockin’ product line this summer for its Bratz collection. A $50 million marketing campaign will extend the brand with a host of partners — its ...

Rumor has it that the Bratz brand is done. That, as the result of some legal action stemming from the rival Barbie franchise, the popular girl's doll line has been forced to shut down as of the end of ...

Luckily molded plastic dolls cannot pull each other's hair. If they could this year's Christmas shopping season would surely highlight warring factions of figurines locked in a death grip. No single ...

Barbie and Bratz dolls are sisters, a jury has decided in a major victory to Mattel Inc., the world’s largest toymaker, in its copyright infringement lawsuit against rival MGA Entertainment Inc. The ...

Bratz has issued an apology after receiving complaints that its Black doll Sasha, was initially excluded from a collaboration with Hello Kitty last month. The company said it would include the doll in ...

After it was announced that Kylie Jenner will be immortalized in miniature form, Bratz lovers have been expressing their distaste for the doll brand’s first celebrity collaboration – and blasting the ...

Clawdeena has always had a fascination for dolls. The Los Angeles-based content creator had about 150 Bratz dolls and 50 Barbies in her childhood years. Her favorites: Bratz’s Jade and Barbie’s ...

When it comes to aesthetics, Hello Kitty and the rest of the Sanrio crew are appropriately adorable. However, as part of a new collaboration, the cat is trading "kawaii" for something downright ...

Two of the most iconic dolls of the 2000s—Bratz and Barbie—still spark debate among those who grew up with them. A CivicScience survey looking specifically at U.S. adults ages 18-44 (Gen Z and ...

The Bratz x Hello Kitty collaboration sparked major online backlash after fans noticed Sasha, the only Black core character, was missing from the initial lineup. Her exclusion quickly drew accusations ...