Golfers may not dominate headlines the way entertainers do, but their strategic approach to partnerships offers one of the ...

Cohesive brand messaging is foundational to a marketing strategy and plays a defining role in whether the chosen tactics ...

Having employees act as brand ambassadors is a low-cost way to increase your company's marketing reach and engagement ...

Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging ...

Agency earns 74 awards, expands team and deepens community involvement OKLAHOMA CITY, OK, UNITED STATES, January 15, ...

This article presents the concept of performance branding and discusses its importance in the B2B landscape. It traces the history of branding from a marketing tool to a strategic asset that promotes ...

Balancing publicity, marketing and branding is essential for a thriving business, with each playing a unique role in growth and visibility. Start with solid branding to establish a strong identity, ...

This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, ...

The fast casual chain plans to better support its marketing with targeted media as it looks to reverse negative sales growth.

Months after hearing Trade Desk Chairman and CEO Jeff Green share a cogent analogy about the challenges our industry faces, I still see reminders daily—especially at a time when 2026 budgets are under ...

The Salina Area Chamber of Commerce has launched a new community brand and marketing initiative to attract visitors, ...

Entrepreneurs who communicate their expertise and vision are creating a personal brand. Learn how personal branding can help your sales and operations.