Ivy League admissions officials are in the “luxury-brand management business,” says Malcolm Gladwell, a staff writer and best-selling author, largely because of the extraordinary emphasis they place ...

We saw some teased artwork from DC All-In Special #1 the other day. But as Final Order Cut-Off is upon us, more is being teased for this one-shot that will follow the conclusion of Absolute Power, ...

With research claiming that Premier League shirt sponsors are losing £10m per year, many are calling out for a wholesale transformation in brand strategy. However, people need to tread carefully and ...

The Premier League unveiled its new brand today (9 February), kicking off a sponsorship strategy that will lean harder on the commercial clout of its clubs to swell its own value beyond TV. Football ...

Plans for breakaway European Super League announced, leading to backlash The 12 founding clubs hold nearly 3,000 trademarks in total across the world Move has significant brand value, intellectual ...

The world’s best professional sports tournament has returned and travel brands hope their association with champions will turn into bookings and visits. The world’s most-watched sports league is now ...

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Super League (Nasdaq: SLE) is redefining how brands connect with consumers through the power of playable media. The Company provides global brands with ads, content, and experiences that are not only ...

This was a season of unprecedented crisis for NWSL, creating fears for the league’s financial stability. Story after story rocked players and fans alike — Richie Burke, Christy Holly, Alyse LaHue, ...

Roblox partner Super League has acquired production studio and creative agency Supersocial for an undisclosed sum. The acquisition supports Super League’s mission to connect brands with audiences ...