For the first time, the GEICO Gecko is stepping into a live, unscripted conversation. Today, the brand character appears as a real-time, AI-powered ...

After an undefeated regular season with the UConn women’s basketball team, star guard Azzi Fudd is aiming for another NCAA Championship win on the court to close out her collegiate career. But she’s ...

Geico is using generative AI to enable its gecko mascot to give podcast interviews and react to live events.

Unilever, Madewell, Google, MTV and Geico are among the early partners for a new studio Attn: has set up to help brands better navigate TikTok, according to an announcement. The issues-focused media ...

IPG’s Mediabrands has prevailed in the GEICO media review that was launched last fall. Horizon Media was the long-term outside incumbent, having serviced most traditional media channels (and some ...