Behavioral segmentation through deeper data analysis is helping marketers differentiate their products and understand prospects better.

Occasion purchasing: It’s fairly easy to track spending habits on seasonal events, such as holidays (Christmas, Thanksgiving, ...

There is a need for brands to reevaluate their customer segmentation strategies and how they build segment profiles.

Customer Segmentation Strategies. Once a business has identified its target market--the people most likely to purchase its goods and services--it may divide the customers further using ...

Segmentation - Today's key to subscriber engagement is personalized and relevant email content. Behavioral segmentation is one of the best ways of reaching your target audience and sending exactly ...

Infiniti Research has recently announced the completion of their latest market segmentation strategy for food industry.

Customer segmentation can help you better engage customers and increase sales. In our guide, find out what customer segmentation is and how it works.

The argument that socioeconomic variables do not provide an adequate basis for market segmentation of grocery products is disputed. A theoretical framework for segmentation measurement in terms of ...