A first-of-its-kind brain map shows decision-making signals spread across 95% of the brain, reshaping neuroscience research.

Betty faces a seemingly simple choice between an apple and a donut. But as we'll soon discover, the brain's decision-making process is far from straightforward. Betty is standing before the ...

Mice turning tiny steering wheels to move shapes on a screen have helped scientists produce the first brain-wide map of ...

Data-driven decision-making (DDDM) is the process of using data or facts to inform decisions rather than just relying on intuition, observation or guesswork.

Great leaders are often the result of great decisions. Decision making is a human cognitive process that is often completed many times a day. However, hard decisions are the result of analyzing ...

Effective decision making and problem-solving are about building a culture of trust, accountability and continuous improvement.