When a design doesn’t work, it often draws more attention to itself than when it works perfectly. A wobbly shopping cart, a flimsy potato peeler, a puzzling highway sign: These are common nuisances.

Your product might be a Norman Door — a design so bad it requires instructions to use. Many product managers and teams make the mistake of designing for themselves and not for the users. Product ...

At this point in our timeline, there is absolutely no excuse for poor product design. In the ever-competitive world of software products, getting your UI and UX design right is non-negotiable. Even if ...