In a brief but telling exchange during the company’s earnings call, Cook revealed, "The advertising category, which is a combination of third party and first party, did set a record during the quarter ...

Apple has told EU regulators that Apple Ads and Apple Maps meet DMA thresholds, prompting a gatekeeper review as the company faces major fines, settlement talks, and rising U.S.–EU tensions over ...

Apple for decades has been known for a consistent string of design-forward, tech-defining consumer products that have shaped how people use technology.

Two research analysts made waves last week when they called for a major shakeup at tech giant Apple. The analysts weren’t suggesting a logo or product redesign. Instead, they called for the ...

Apple today shared a new "Outrun" Apple Pay ad on its YouTube channel, highlighting the usefulness of the payments service ...

Board members and senior executives have accelerated preparations in recent months as Cook, who turned 65 this month, weighs the end of a 14-year run that began after the death of co-founder Steve ...