"The challenge was to see how much pink we could pull off in there. ... The whole point was to turn that daintiness on its head," said founder and real estate developer Joshua Zad of the new beverage ...

It’ll be Los Angeles’ latest stylish export, right up there with denim and Fred Segal. By Danielle Directo-Meston E-Commerce Editor Alfred Tea Room, the millennial pink-hued Melrose Place cafe ...

Alfred Tea Room was founded in Los Angeles by Josh Zad as he was in search of a more progressive way to drink tea. Drinking tea has often been a very formal, time-consuming in many cultures. Afternoon ...

Tea has an image problem in the US, and there’s an Angeleno trying to fix that. Josh Zad, a Los Angeles native, is the founder of Alfred Tea (named for the butler in Batman), and he is ready to change ...

Josh Zad, chief executive of Alfred Inc., parent of Alfred Coffee & Kitchen and Alfred Tea Room, may have a supersized latte in his hand, but these days his mind is on beer. He met the Business ...