Investigation finds AI content that purports to show genuine customers, prompting calls for greater transparency ...

Ecommerce and retail marketers can no longer keep their eyes squarely focused on media metrics like ROAS. Their world has just gotten bigger. In addition to the media and advertising supply chain, ...

Twitter has teamed up with ecommerce giant Shopify to facilitate merchants advertising products on its platform. Thanks to the new partnership, when users click on advertisements they find on ...

Google launched Performance Max for Marketplaces to let sellers advertise marketplace products without a website. It opens Google Ads to more sellers by removing certain requirements. Impact could be ...