Add Yahoo as a preferred source to see more of our stories on Google. Prior to the launch, the social media star posted a carousel of images on Instagram, where she posed in a Sephora store to ...

To receive the Vogue Business newsletter, sign up here. Is the power of social media stars waning in beauty? After years of helping to drive awareness and sales for brands by producing content that ...

“Hearst Magazines and Verizon Media may earn commission or revenue on some items through the links below.” Aside from being the reigning queen of TikTok, Addison Rae has a ton of other exciting things ...

Addison Rae is on her way to become a beauty mogul! The TikTok star's beauty brand, Item Beauty, is now available to shop at Sephora. Item Beauty's Sephora launch comes at the brand's first ...