In an effort to help app developers promote their downloads, Google’s AdMob mobile ad network is enhancing its text banners. The Google Mobile Ads Blog noted that the new banners that can run in ...

Just days after Apple asked an iPhone app developer to remove references to Google’s Android Marketplace, the Cupertino, Calif. company is advising location-aware applications can’t simply help Google ...

AdMob’s new app-level setting offers more control over ad experience and performance, though the default opt-in signals. AdMob is rolling out a new app-level setting that controls high-engagement ads ...

The world of mobile and iPhone advertising has received a significant shakeup with the news that Google has entered a definite agreement to buy mobile network company AdMob for $750 million in stock.

AdMob's monthly metrics report for January has thrown up an interesting contrast between the activities of App Store users and their Android Market counterparts. While the firm claims the average ...