Every click and conversion count, and A/B testing takes your approach from guesswork to science.

A/B testing examines the impact of one change, known as the variant, against a baseline, known as the control.

Today, having a website for your business isn’t enough. To truly see a return on your investment, it’s important to optimize your site for conversions. Here are five tips to help you do just that: ...

Google Ads now lets you A/B test creative in Demand Gen to get insights into what drives clicks, engagement, and conversions.

Advertisers looking to optimize their performance have long used A/B testing to improve their ads. It’s well understood how this is done with expanded text ads (ETAs). But recently, Google has ...

A/B testing can help by letting you monitor which updated version of the page is going to earn more engagement, and therefore be less likely to have visitors bounce. Conversion Rates Increase.

A/B Testing Vs. AI Conversions - 08/16/2017“The marketers can give the AI all of their ideas, and then based on the traffic that comes to their site, it starts to understand which ideas increase ...