Apple has struggled to complete with the likes of OpenAI, Google, and Microsoft in AI, but Tim Cook is convinced the battle's not over.

Apple CEO Tim Cook spoke to employees at an all-hands meeting today, providing some insight into Apple's work on AI. According to Bloomberg,

Apple will do this. This is sort of ours to grab. We will invest to do it," said Cook as he acknowledged Apple's historical pattern of entering markets later than competitors but ultimately reshaping them with superior products.