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Apple saw an 'unusual buying pattern' among US shoppers this year. Tim Cook explains what happened.

Apple CEO Tim Cook said tariff concerns contributed to a recent surge in iPhone and Mac sales this year.

Tim Cook Tells Employees That The AI Race Is Still Apple's To Lose, Despite Setbacks

Apple has struggled to complete with the likes of OpenAI, Google, and Microsoft in AI, but Tim Cook is convinced the battle's ...

Apple faces $1.1 billion tariff hit this quarter; Tim Cook bets on AI to offset impact

Following the earnings call, Cook addressed employees at an internal gathering, outlining Apple’s expanding artificial ...
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Tim Cook Eyes Larger AI Acquisitions As Apple Breaks From Tradition: ‘We're Very Open To M&A That Accelerates Our Road Map’

Apple Inc. (AAPL) is preparing to spend more on artificial intelligence, marking a change from its usual careful approach to ...

Tim Cook Declares AI a Bigger Revolution Than the Internet: Apple Gears Up for Aggressive Push

Tim Cook rallies Apple employees, calling AI the next great revolution, as the company intensifies investments and global ...

Frustrated Siri users claim the voice assistant is becoming unusable, as a relaxed Tim Cook says Apple is ‘making good progress’ on its 2026 reboot

To put that right, Apple is working on a few new features that it unveiled at its WWDC 2024 back in June 2024. Back then, ...
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Tim Cook celebrates success of F1: The movie as Apple posts $27.4B in services revenue

The Movie. Produced and distributed by Apple itself, the company witnessed an increase in its services revenue of $27.