Samsung is injecting another dose of artificial intelligence into the next version of its Galaxy smartphones, escalating an effort to simplify people’s lives while deepening their dependence on a device that accompanies them almost everywhere.

Samsung launched its new artificial intelligence (AI) powered series, marking the latest salvo in its ongoing battle with Apple for dominance in the global market. While Apple continues to hold its commanding lead in the US,

Samsung Electronics on Wednesday unveiled its newest Galaxy S25 smartphones, powered by Qualcomm's chips and Google's artificial-intelligence model, hoping its upgraded AI features can reinvigorate sales and fend off Apple and Chinese rivals.