If you’ve been watching HBO Max through someone else’s password, the current gentle encouragement to change your behavior get serious.

HBO Max intends to aggressively crack down on password sharing. The company, which has given users the option to pay an additional $8 per month to share passwords outside the home will begin to make that fee mandatory starting in September. The watch party is over for people who have been freeloading on their subscription to HBO Max.

For years, streaming services have put forth various stopgap measures to try to avoid users sharing accounts. While some have found a level of success, nothing has been noteworthy or efficient enough that it's been replicated across other services.