Pricing remains one of the most closely watched aspects of any Apple launch. Industry whispers suggest that Apple has softened the blow of Trump-era tariffs by expanding its US-based manufacturing, though Asia continues to play a crucial role in its supply chain. This means fluctuations in cost remain a possibility.

Alleged images of the iPhone 17 Pro Max's internal design have surfaced, offering a potential look inside the device before it is announced

The most widely discussed rumor is that Apple might be introducing its slimmest phone ever, the iPhone Air, which may replace the iPhone Plus. This rumored device is said to have a profile thickness of 5.5 mm, making it about 0.08 inches thinner than current iPhones. It’ll also feature a 6.6-inch screen.

The rumoured schedule is based on analysis of Apple’s historical release patterns and information from sources such as Bloomberg’s Mark Gurman and Forbes.

We're likely less than a month away from when new iPhones will be announced, so what does that mean for getting them into people's hands?

A top Apple exec says the 2025 iPhone launch will be its 'most ambitious' to date. With 15+ years of covering the iPhone under our belts, here's what seems most likely for the iPhone 17.

Tech media outlets seem to agree on Sept. 9 for the 2025 reveal date. The iPhone 16 and iPhone 16 Plus models are available in five bold colors: black, white, pink, teal and ultramarine. The iPhone 17 series could be coming in early September.

Are you looking for the right time to upgrade your iPhone? Here’s how iPhone 17 may compare with iPhone 16 based on leaks and rumours.

Commentary: The iPhone 17 will likely launch in a few weeks, and there's one upgrade that's long overdue. (No, it's not the cameras, design or battery.)