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Dell, iPhone and Pro Max

TechRepublic · 37m

Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Hosted on MSN · 1d

Dell rips off Apple's iPhone 'Pro' and 'Pro Max in an odd rebrand

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off the iPhone's Pro and Pro Max naming conventions.

MacRumors · 1d

Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking resemblance to

19h

Dell just look a leap of faith by renaming its entire laptop portfolio - and it might just work out

This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

1h

CES 2025: Dell Is Rebranding, and It’s Confusing

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...

21h

Dell killed XPS and rebranded its whole PC lineup

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

1h

Dell is changing the names of its laptops—and they sound a lot like Apple devices now

Starting this year, the company will put its XPS, Inspiron, and Inspiron Plus devices in the Dell category. That will change ...

Dell Unveils New PC Naming System, Retires Iconic Series

Dell’s restructured product lineup aims to provide customers with clear, easy-to-understand options tailored to their ...

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