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The new guidance allows collective deals as long as the athlete is promoting 'for profit' goods or services to the public.
The statement clarifies what is permitted from collectives to athletes under the NCAA’s landmark House settlement agreement.
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CBS Sports ranks Michigan’s Sean Magee among top college football executives
Magee landed the coup of the 2025 recruiting class when he orchestrated the flip of No. 1 overall recruit Bryce Underwood ...
In a revised memo sent Thursday, the College Sports Commission clarified that NIL collectives can compensate athletes if ...
President Trump on Thursday introduced new rules for the NIL and revenue-sharing deals that have shaken up college sports in ...
The order aims to ban "pay-for-play" NIL deals, mandates scholarships for women's and Olympic sports and threatens to ...
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EA Sports CEO addresses ‘opportunity’ for college basketball video game, goal to include every team
Last month, EA Sports announced its long-awaited return to the college basketball video game space now that players can be in ...
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Deal on ‘valid business purpose’ avoids threat of college NIL settlement heading back to court
The new agency vetting name, image and likeness deals in college sports reached an agreement that relaxes standards on player ...
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