The idea is that everyday people can transform by using Bosch products—Banderas and “Macho Man” are the embodiment of those more powerful versions. Bosch and Droga5 obtained the rights to use Savage’s persona and recreated his image using a paid actor. (Savage died in 2011).

Antonio Banderas is starring in his first-ever Super Bowl commercial for Bosch's 2025 marketing campaign, and he somehow makes a fridge look cool.

Bosch is making its Super Bowl commercial debut in 2025 with a spot starring Antonio Banderasand a tribute to wrestling legend Randy "Macho Man" Savage, who died in 2011.

The “Babygirl” actor is attempting to do some selling in German company Bosch’s first ever Super Bowl ad. The company, which sells a range of appliances in addition to other products, paired Banderas with an actor portraying the late wrestler Randy “The Macho Man” Savage for a bit of fun.

Bosch Super Bowl ad can't make creatives or consumers care as Opinionated agency founder Mark Fitzloff says the spot doesn't add up.

Invitations to exclusive industry events and research by Danielle Oster , Yesterday

Bosch has been an established name across Europe for quite some time. It's now making a push into the U.S. market, and Antonio Banderas is leading the way.

The first-ever Super Bowl ad for appliance company Bosch features an team up of a fridge, power tools, Antonio Banderas, and a classic wrestling character.