A car driving the wrong way on a highway in northern Italy, causing the head-on collision that killed the longtime Barbie doll designers and collectors.

"The Barbie team is heartbroken by the loss of Mario Paglino and Gianni Grossi," the brand wrote in an emotional tribute on Instagram

Barbie designers Mario Paglino and Gianni Grossi were killed in a tragic car accident in Italy on Sunday. The professional partners died in a head-on collision after an 82-year-old man, identified as Egidio Ceriano,