In a way, every conference in college sports has been constantly rebranded over the last 15 years whether they wanted it or not. Multiple waves of realignment have redrawn maps and stratified power.

On Monday, the league formerly known as the American Athletic Conference rebranded itself as The American Conference, launching a modernization of its brand identity that marks a new era for the ...

The American Athletic Conference, formerly known as the AAC, is at the forefront of the news after undergoing a rebrand on Monday. It isn’t a major change, but the AAC is now rebranding to be called ...

The American Athletic Conference (AAC) is changing its name to "American Conference," or simply "American," as part of a rebranding effort. On Monday morning, several reports emerged that the league ...

The American Athletic Conference has announced a major rebrand that includes a new mascot. On Monday, the American Athletic Conference announced that its name has been formally changed to the ...

The American Athletic Conference is no more. In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more casually, the American. It also ...

After the past few years of conference realignment and expansion, some leagues are barely recognizable. The American Athletic Conference is taking matters into its own hands to stand out among its ...

The American Athletic Conference is reshaping its NIL game with a new business arm aimed at helping member schools compete financially with powerhouses. In the fast-evolving world of college athletics ...

July 21 (UPI) --The American Athletic Conference has rebranded as the American Conference and will have a lives mascot, an eagle named "Soar," officials announced Monday. "The American has built a ...

With six teams capable of winning the league title, the American Athletic Conference could have one of the most intriguing battles to watch college football's 2025 season. Tulane, Navy, UTSA, Memphis, ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name. "This streamlined name, already used colloquially by our fans and the media ...

The post American Athletic Conference introduces ‘first-ever ambassador’ as part of rebrand appeared first on ClutchPoints. The American Athletic Conference, formerly known as the AAC, is at the ...