PepsiCo is planning to highlight what will no longer be in its potato or tortilla chips - artificial colors or flavors - when ...

PepsiCo reported better-than-expected quarterly results on Thursday, driven by steady demand for its sodas and snacks in the ...

Pepsi Rebranding 101: First, Do No Harm Jun 29, 2011, 03:40pm EDT. Share. Save. This article is more than 10 years old. ... what was the strategy, when are they correcting course, ...

The snacking and beverage giant also plans to rebrand Lay’s and Tostitos to highlight a lack of synthetic additives and a ...

PepsiCo 's (NASDAQ: PEP) new CEO, Ramon Laguarta, hasn't yet disclosed his plans for the sprawling snacks and beverages conglomerate, but it's never.

How ‘rolling innovation labs’ inform PepsiCo’s snacks strategy. A “rolling innovation lab”, in this context, is a food truck. That’s how the snacks giant is taking its foods and drinks off the shelves ...

PepsiCo is investing $1.2bn (£0.7bn) in a global overhaul of its marketing strategy, which has started with the launch of a new Pepsi logo. In the UK, its Tropicana brand is also believed to be ...

PepsiCo CEO Ramon Laguarta has emphasised a commitment to drive growth in functional beverages and opportunities ... PepsiCo CEO says “functionality” will be “central” to investment strategy. Speaking ...