Beyond Pepsi, I must applaud my colleagues at Lay’s. Their ‘No Lay’s, No Game’ campaign has been a masterclass in integrating brand love with sporting moments. Pepsi’s 2024 rebrand emphasised cultural ...

The snacking and beverage giant also plans to rebrand Lay’s and Tostitos to highlight a simple ingredient list and a lack of ...

PepsiCo reported better-than-expected quarterly results on Thursday, driven by steady demand for its sodas and snacks in the ...

Tapping into nostalgia, the new logo marks the return of “mountain,” which was dropped in 2009 as part of a larger rebrand of PepsiCo’s soda portfolio, which also included a refreshed look ...

But no matter what the motivation, rebranding is not an endeavor to be taken lightly, as brands can easily lose equity built up over decades – if not longer in the case of heritage brands. What’s more ...

PepsiCo is investing $1.2bn (£0.7bn) in a global overhaul of its marketing strategy, which has started with the launch of a new Pepsi logo. In the UK, its Tropicana brand is also believed to be ...

Pepsi Rebranding 101: First, Do No Harm Jun 29, 2011, 03:40pm EDT. Share. Save. This article is more than 10 years old. ... what was the strategy, when are they correcting course, ...